As data analysts, we’re used to working in a purely digital space – servers, databases, code, data, and numbers. But we had one memorable project where our work became something tangible.

One of our MVNO clients, targeting travelers, was distributing SIM cards through nearly 2,000 affiliate stores across the country. We came up with an idea to generate a personalized report for each store, showcasing how well the subscribers they brought in were performing. What countries they have been traveling to, how many calls were making and etc.

Instead of sending these reports digitally, we decided to go old-school and mail them – yes, actual paper! In this market, physical reports just seem to grab attention better. We wanted to show these stores that their efforts were really making an impact, with real people using the SIM cards they sold.

We chose the top 1,500 performing stores and, with the help of the MVNO’s brand designer, created beautiful, personalized PDF reports for each one. Thanks to our script, the reports were ready in less than 15 minutes! The real challenge came afterward – it took the marketing team a few hours to print, sort, and address all the envelopes. But in the end, our data analytics turned into something physical, something that traveled across the country and made an impact at every store it reached.